Post by account_disabled on Dec 23, 2023 22:45:37 GMT -5
If you regularly work with AdWords and report domains in the content network, you have probably noticed the domain adsenseformobileapps.com. Exactly as its name says, it is an advertisement displayed in mobile applications (e.g. the famous Angry Birds). When is it worth classifying this domain as excluded or, on the contrary, dedicating the entire report to it? The AdSense ad network has a really long reach, so I wasn't that surprised when I found out that AdSense ads are also appearing within apps on iPhones (and iPads) and Android devices . The first time I noticed this possibility was with very unsatisfactory results from the advertising network, and their cause was precisely the display on mobile applications.
So I started looking for B2B Email List ways to use this location effectively. The main cause of unsatisfactory results is significant differences in targeting . After all, mobile applications have more than one difference from most of the content that we tend to target in the advertising network, and this also applies to the advertisements in them. So we have to be aware of the specifics of such advertising if we want to enjoy it effectively. What does such an advertisement look like? You will usually see more than one advertisement on a normal website. On small smartphone screens, you will only see one ad at a time, and that on a larger part of the image, so you have a higher chance that your ad will be noticed by the user .
This is not entirely true for devices with a larger screen, which are not yet so widespread. There are multiple formats that can be displayed in mobile apps, from text to images to image with sound (currently iPhone only). In some applications, such as the aforementioned Angry Birds , the advertising block is not displayed all the time, but disappears after a while so as not to interfere. When we add to this the different behavior of users when viewing pages on a computer and working with a mobile phone, we have to consider AdSense for mobile applications as a separate medium . image Advertising in Angry Birds How to target it? This medium is effectively usable for most segments due to the prevalence and number of smartphone users.
So I started looking for B2B Email List ways to use this location effectively. The main cause of unsatisfactory results is significant differences in targeting . After all, mobile applications have more than one difference from most of the content that we tend to target in the advertising network, and this also applies to the advertisements in them. So we have to be aware of the specifics of such advertising if we want to enjoy it effectively. What does such an advertisement look like? You will usually see more than one advertisement on a normal website. On small smartphone screens, you will only see one ad at a time, and that on a larger part of the image, so you have a higher chance that your ad will be noticed by the user .
This is not entirely true for devices with a larger screen, which are not yet so widespread. There are multiple formats that can be displayed in mobile apps, from text to images to image with sound (currently iPhone only). In some applications, such as the aforementioned Angry Birds , the advertising block is not displayed all the time, but disappears after a while so as not to interfere. When we add to this the different behavior of users when viewing pages on a computer and working with a mobile phone, we have to consider AdSense for mobile applications as a separate medium . image Advertising in Angry Birds How to target it? This medium is effectively usable for most segments due to the prevalence and number of smartphone users.