Post by account_disabled on Mar 6, 2024 23:15:18 GMT -5
The end of the social network as we know it is near. Sites like Twitch and TikTok are already part of our daily lives and are examples of this new world. On the other hand, social networks such as Facebook, Instagram and Twitter have largely ignored the importance of interpersonal communication. This was a hot topic in several discussions during 2021, including the YOUPIX Summit . We are at a time of replacing the structure of a multidirectional conversation with something essentially unidirectional: “a broadcast model, which sees 'mutuals' replaced by a creator and their audience”, considers Vice . However, the networks will continue to be there, albeit with a new function: content transmission infrastructure. As a result, you need to plan your digital marketing approach around the social media developments predicted for 2023. Find out everything you need to know about this topic right now! Here are some predictions for the coming year on social media. Check out! 10 social media trends that will dictate 2023 1. Authenticity Digital viewers care deeply about authenticity. The success of BeReal, a social media platform that encourages raw, unretouched images, is evidence enough of the importance of authenticity. There are nearly 8 million active users on the network as of.
In this sense, brands are obliged to maintain consistency between their rhetoric and their actions when it comes to authenticity. A company's values and ethics should be taken into consideration when making decisions about who to work with on marketing initiatives, and influencers are no exception. Content that is easy to relate to is more likely to foster meaningful connections. 2. Bet on micro-influencers Micro -influencers are able to forge stronger ties between businesses and certain consumer demographics. After all, they are in a unique position to tailor the company's message to as many consumers Industry Email List as possible due to their proximity to these consumers. Furthermore, in this era of limited resources, it is more cost-effective for businesses to collaborate with micro-influencers. 3. Cultivating communities With the decline of social media, companies that successfully build communities will be better able to keep their audiences engaged. Putting money into user-created content is one answer. The key to keeping the discussion going on social media is to include your followers and show an active interest in current events. 4. Decentralized social networks Many people who watch information online want more information. As a result, decentralized social networks are expected to be a major development in the industry by the year.
Bluesky, created by the same people who brought you Twitter, Minds, and Mastodon, all point to a future where the user, not the algorithm, is in charge. New branding tactics will be needed to accommodate this dispersion of power. Communities must be strengthened in decentralized networks, addressing smaller audiences more directly. 5. Hacking algorithms Social media giants like Facebook, Instagram and YouTube will remain pervasive in users' daily lives, even as more niche platforms emerge. Based on data compiled by Hootsuite, the vast majority of TikTok users ( over 84% ) are also active on Facebook. However, marketers will need, in 2023, to adapt their strategies to the pace of these networks. As for the percentage of AI-generated recommendations in users' feeds, Mark Zuckerberg previously said it would be between 30 and 40% . Instagram's bet on Reels exemplifies the need to monitor network algorithms if you want to break the filter bubble. 6. Short videos Short videos, sometimes known as “content pills,” are a strategy to get the algorithm to benefit you. YOUPIX and Nice House found that 85.5% of individuals who use short videos in their work can attest to the effectiveness of the strategy. Newer platforms like TikTok and Kwai have helped promote this trend, but it has also been picked up by old crowd favorites who are now adapting to the format.
In this sense, brands are obliged to maintain consistency between their rhetoric and their actions when it comes to authenticity. A company's values and ethics should be taken into consideration when making decisions about who to work with on marketing initiatives, and influencers are no exception. Content that is easy to relate to is more likely to foster meaningful connections. 2. Bet on micro-influencers Micro -influencers are able to forge stronger ties between businesses and certain consumer demographics. After all, they are in a unique position to tailor the company's message to as many consumers Industry Email List as possible due to their proximity to these consumers. Furthermore, in this era of limited resources, it is more cost-effective for businesses to collaborate with micro-influencers. 3. Cultivating communities With the decline of social media, companies that successfully build communities will be better able to keep their audiences engaged. Putting money into user-created content is one answer. The key to keeping the discussion going on social media is to include your followers and show an active interest in current events. 4. Decentralized social networks Many people who watch information online want more information. As a result, decentralized social networks are expected to be a major development in the industry by the year.
Bluesky, created by the same people who brought you Twitter, Minds, and Mastodon, all point to a future where the user, not the algorithm, is in charge. New branding tactics will be needed to accommodate this dispersion of power. Communities must be strengthened in decentralized networks, addressing smaller audiences more directly. 5. Hacking algorithms Social media giants like Facebook, Instagram and YouTube will remain pervasive in users' daily lives, even as more niche platforms emerge. Based on data compiled by Hootsuite, the vast majority of TikTok users ( over 84% ) are also active on Facebook. However, marketers will need, in 2023, to adapt their strategies to the pace of these networks. As for the percentage of AI-generated recommendations in users' feeds, Mark Zuckerberg previously said it would be between 30 and 40% . Instagram's bet on Reels exemplifies the need to monitor network algorithms if you want to break the filter bubble. 6. Short videos Short videos, sometimes known as “content pills,” are a strategy to get the algorithm to benefit you. YOUPIX and Nice House found that 85.5% of individuals who use short videos in their work can attest to the effectiveness of the strategy. Newer platforms like TikTok and Kwai have helped promote this trend, but it has also been picked up by old crowd favorites who are now adapting to the format.